The Strategic Position and Action Evaluation (SPACE) Matrix
The matrix explains whether aggressive, conservative, defensive or competitive strategies are most appropriate for a specific firm. In order to understand this matrix, it most be explain that there are 4 quadrants that represents the different strategies that should be taken.
The axes of the SPACE represent two internal dimensions Financial Position (FP) and Competitive Position (CP) and two external dimensions stability position (SP) and industry position (IP).
Strategies to develop
Market Penetration:
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Increase the advertising expenditures
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Offer new options to the access to the service (promotional recommendation)
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Make alliances with different soccer schools and primary schools in order to gain more customers and recognition in the market.
Product Development:
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New technics of training
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Implementations of technology in the trainings
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Different types of training depending on the position of the player
In the case of JLS Soccer Club, the company is located into the Aggressive quadrant, thus, our company is a financially strong as it is shown in the balance sheet and also is linked to our strategies of market penetration and Product development. In addition to that, the industry is also growing rapidly.
FP
CP
SP
IP