Types of Strategies

 

Integration Strategies

Integration strategies allow a firm to gain control over distributors, suppliers and/or competitors, in order to have more participation and control in the market share. For instance the three integration strategies are: forward integration, backward integration and horizontal integration.

The company JLS is a small company that is starting its business for that reason it does not have the enough sources to implement and take other companies, and also could be difficult to be bought by other company or competitors because our organization is just starting and it does not have enough to offer (experiences, resources, recognition) to those companies.