1. Rivarly Among Competing Firms

 

Our core competencies are Academia de Millonarios, Academia independiente Santa Fe, Cafam and Compensar,  provide a soccer academy service, which are focused on our industry using strategies such as: Academia de Millonarios, is oriented towards medium high-income, but provide a differents types of scholarship, on the other hand,  provide adequate facilities and highly qualified services, with differents soccer trainers because this academy have 5 categories, on the same way, the students of Academia de Millonarios, have the opportunity to improve the skills, and the best students have a choose to play soccer in Millonarios F.C; Finally, the last but not least is Independiente Santa Fe, has their targeting strategies for consolidation and expansion taking advantage of market growth also want to follow the steps of the formal market as a leader in this industry, and have the same opportunities for the best students, now a days, there are many soccer professional players that started in this academies.

 

2. Potential Entry of New Competitors  

 

Analyzing the entry of new soccer acadamies  or directly enter of these franchises the options are:

 

- Escuela de Futbol Alejandro Brand, has been developing big opportunities in Bogota in terms of development of new professional soccer players, because this academy have an important and recognized retired soccer players

 

- ESCUELAS SOCIODEPORTIVAS DE LA FUNDACIÓN REAL MADRID, in the last years, this academy have been take a lot of stregth, because have an alliance with Real Madrid, in Spain, and the best students have an opportunity of have a test coaches minor league real madrid, for that reason, differents students prefer this academy.

 

3. Potential Development of Substitute Products

 

In this industry we  have substitute services which offer a similar service but with other  purposes, like , personalized training with emphasis on weight reduction which use a development of strategies in order to help the market aroud this aspect.

 

In terms of substitute products we identify: 

Academies that illegally providing the service.

 

 

 

4. Bargaining Power of Suppliers

 

The principal factors that provoke major competitiveness and diminish the profitability of the sector are: Sensibility of the client to replacing the product. Differentiation of the products and  price of the rest of substitute products. 

 

Concentration of suppliers: This is present in the supply of equipment, where there is a concentration in few multinationals that have presence in the country, retaining much bargaining power.

 

Differentiated Products: A level footballs and equioment sales, in our country have seven manufacturers of footballs and equipment, which are noted for their quality and excellent design.

 

5. Bargaining Power of Consumers

 

The volume of purchase of the clients, the degree of dependence of the distribution channels and the sensibility of the client to the price are some of the factors of define this competitive force, where the client has multiple alternative of soccer academies.