The QSPM is a tool that allows strategist to evaluate alternative strategies objectively, based on previously identified external and internal critical success factors. This technique determines the relative attractiveness of various strategies based on the extent to wich key external and internal critical success factors are capitalized upon or improved.

this matrix is composed by , 

 

Strategic Alternatives, Key factors, Weights, Attractiveness scores (AS), Total attractiveness scores (TAS), and the sum Total attractiveness score.